Putting on the finishing touches...

Taylor Jayne Hayes

Branding, Web Design

About the project

Taylor Jayne Hayes is a fashion designer based in New York. Together, we developed a new logo, website, and brand identity to match the simplicity and elegance of her designs.

Logo redesign

Before:

After:

Taylor's philosophy is all about minimal, elegant, and timeless. When designing her logo, I was instantly drawn to the Lust Didone typeface. Inspired by Bodoni and Didot, long-time favorites of the fashion industry, its dramatic contrast is the source of its cosmopolitain elegance while its hairline serifs make it modern and youthful. I chose Snell Roundhand for the New York byline which pairs nicely with Lust.

Brand colors

The color palette is inspired by Taylor's designs. Primary colors are used for headers, some text, illustrations, and brand identity material while secondary colors are for accents and backgrounds. The colors are designed to mix and match fluidly.

Primary colors:

Copper Penny
#AD655F
RGB (173, 101, 95)

Black Coral
#585D74
RGB (88, 93, 116)

Oxford Blue
#082942
RGB (8, 41, 66)

Secondary colors:

White Smoke
#F8F6F5
RGB (248, 246, 245)

Silver Pink
#D1B0AD
RGB (209, 176, 173)

Website

When asked which medium she gravitated towards most, digital or print, Taylor immediately replied "print." I see this gravitation in Taylor's other creative endeavors. From handwritten notes to keepsake polaroids to collages on walls, her work and style is best displayed on paper. So when it came to Taylor's website, I wanted people to feel as though they're flipping through the pages of a physical portfolio. I approached this design process the way I would for print design: grid layouts, overlapping elements, and a paper-like feel. All while adhering to Taylor's minimal, elegant, and timeless philosophy.

Visit the website